Solution on Analyzing and Evaluating Consumer Behavior

TNTECO - SanPhamChiTiet

PRODUCTS

Retail

GENERAL INTRODUCTION

The system collects data, evaluates the frequency and habits of customers' in-store experiences to make an assessment, analysis and forecast of buying trends to support the display of goods, male effective advertising and sales policies, motivate customers to make buying decisions more quickly, bring revenue and market value to business units.

Benefit

Providing quality reports to store managers about customer trends and needs.
Helping to make decisions about the selection of goods that suit the needs of customers.
Helping to build effective advertising and sales policies for products.

Target

Ability to collect customer data at each store.
Evaluating the frequency of appearance at a specific store or product range.
Evaluating the frequency of appearance at a particular store or product range.
Analyzing customer characteristics when buying.
Making an assessment of your customers' trends and buying habits.
Supporting the display of goods and booths in accordance with the analytical data.
Digitalizing the system that analyzes customer needs.

Synthesizing customer information: basic personal information, shopping history, shopping preferences, etc.
Segmenting customers according to each specific criterion.
Offering marketing programs suitable to each customer segment and product from time to time.